We provide services for a large range of product types and clients where the focus is on innovative design and new thinking.
Our main focus is on revolutionary automotive and yacht design, combining daring aesthetics with timeless proportions and surface treatments. We have been involved in many international design projects including work in Monaco, Sweden, China and the USA.
We have completed many consumer product design projects including personal audio, instrumentation, control systems, accessories, display booth and even clothing design projects. We are not afraid to try something new and would be happy to review your project.
Design is important irrespective of the size of company that is developing a product. That is why we work as passionately with large, international companies as smaller, local companies to create award winning designs that will help transform your business.
There are many stages to developing a well designed product and we can offer those services individually to compliment your workflow. We can help with visualisation of your existing product, prototyping of new products or marketing through our extensive network of jounalists and professionals.
In 2011, Gray Design was awarded the winning prize for the Michelin Challenge Design Award followed in 2014 by the International Yacht and Aviation Award.
Here are a few of the pillars of what makes our company innovative and nimble in the design world.
Focussing on the luxury market allows us to develop designs that are more outrageous and exclusive because the design has to appeal to a much smaller group of clients than with other mass produced vehicles. We believe in the eternal beauty of good proportions and the energy that comes from exciting curves and surfaces.
We move swiftly from sketch to computer model, continuously developing the design in three dimensions, balancing the curves from all angles and constantly checking how light and shadow affect the sculpted surfaces. The living 3D model allows us to move directly to a physical model with our CNC machines.
Our continuously growing network means that we can tackle any job with confidence, knowing that we have a team of professionals at hand to lend their experience to the project and deliver world class results. Located in the Heart of the Swedish automotive industry, we are surrounded by innovative and professional thinkers.
Our unique marketing method allows us to focus on what matters most to us, which is developing exciting designs that engage the viewer. Journalistic coverage of our work covers the far reaches of the globe and we would be happy to apply some of this publicity to your project to give your idea the best possible start.